Getty - Mark Makela
Despite the fact that — in comparison with the rest of the state of Texas — Dallas is a relatively liberal city, the locally operated Dallas Morning News had not endorsed a Democrat for President since Franklin Delano Roosevelt.
The paper broke that streak this year with an endorsement for former Secretary of State Hillary Clinton, calling her "the only serious candidate on the ballot":
But the retaliation from hundreds of readers — many of whom are a part of the far less liberal state that surrounds Dallas — has been swift. Here are just a few of the individual responses:
And the folks at the Dallas Morning News felt the burn. Editor Mike Wilson told Poynter via email that he wasn't surprised by the fallout:
"Certainly we've paid a price for our presidential recommendation, but then, we write our editorials based on principle, and sometimes principle comes at a cost.
I've had a lot of conversations with readers lately, and I respect their views and their right to disagree with us. The most important thing to us is that they vote, even if it's not for our favorite candidate, because democracy doesn't work if people don't vote."
Despite standing firm on the endorsement, the Dallas Morning News has apparently taken steps to minimize the damages. Retired fighter pilot and combat veteran Keith Rosenkranz told The Daily Caller that a representative called him after he cancelled his subscription:
"After I canceled my subscription, an agent from the DMN called me. She apologized for the endorsement and offered me 50 percent off the subscription if I would return. I declined.
I also received a letter from the head of the editorial board. She asked me to reconsider as well. Once again, I declined.”
Prices have also been slashed on the Dallas Morning News website, where they are now offering half-price home delivery — a discount of $300 annually — for seven-day service.